How to create a social media strategy

1
Introduction
- Why we're here FREE PREVIEW
- Who are we?
- Who are you? FREE PREVIEW
- Course Overview FREE PREVIEW
2
What is a social media strategy?
- The basics FREE PREVIEW
- What should a social media strategy include?
3
Putting your social media strategy together
- Defining your social media objectives and goals
- Let's talk about your social media campaign goals and objectives
- Who are you talking to on social media?
- How to begin defining your target audience
- Identifying your tone
- Understanding your competition
- Selecting the right channels to promote your business
- Let's look at the popular social media channels
- It's time to select the social media channels you will use to promote your business
- Working out the best time of day to post
- Content planning
- How to create a content planner
- Example of an overarching calendar of key business promotions and dates
- Example of a weekly content theme planner
- Example of a daily social media content planner
- Download our content planning template
- Making sure your profiles are set-up correctly
4
Measuring your success
- Reporting 101 and how to use analytics to inform your strategy
- Average metrics and KPI's per channel
- Social media marketing takes a degree of trial and error
- Things to evaluate each month