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  • Icon & text

    Use an icon and text to communicate the value proposition and share the specific benefits of your offering. What makes it unique in your market?

  • Icon & text

    Use an icon and text to communicate the value proposition and share the specific benefits of your offering. What makes it unique in your market?

  • Icon & text

    Use an icon and text to communicate the value proposition and share the specific benefits of your offering. What makes it unique in your market?

Course curriculum

  • 1
  • 2
    What is a social media strategy?
  • 3
    Putting your social media strategy together
    • Defining your social media objectives and goals
    • Let's talk about your social media campaign goals and objectives
    • Who are you talking to on social media?
    • How to begin defining your target audience
    • Identifying your tone
    • Understanding your competition
    • Selecting the right channels to promote your business
    • Let's look at the popular social media channels
    • It's time to select the social media channels you will use to promote your business
    • Working out the best time of day to post
    • Content planning
    • How to create a content planner
    • Example of an overarching calendar of key business promotions and dates
    • Example of a weekly content theme planner
    • Example of a daily social media content planner
    • Download our content planning template
    • Making sure your profiles are set-up correctly
  • 4
    Measuring your success
    • ​Reporting 101 and how to use analytics to inform your strategy
    • ​Average metrics and KPI's per channel
    • ​Social media marketing takes a degree of trial and error
    • ​Things to evaluate each month

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